IMAS Group

Contact details:

Gruberstr. 2-6
4020 Linz
Austria
Phone: +43-732-772255.0
Fax: +43-732-772255.5
E-mail: redray@imas.at
Web: www.imas.at

Key people:

Ansgar Löhner (Group)
Gernot Hendorfer (Group)
Martina Lintner (AT/CZ)
Hilda Köhler (HU)
Jerzy Prokopiuk (PL)

Commercial affiliations:

IMAS Group

Professional Associations:

ESOMAR, VMÖ

Full Service Agency

Founded in:1972

Employees:75

Interviewers:1550

IMAS covers Eastern Europe

– with a complete range of research facilities
– with an advanced Western know how and
– with a deep understanding for national specifications and mentalities

IMAS has its own offices in:

– Germany
– Austria
– Poland
– Czech Republic
– Hungary

Joint Ventures in:

– All Western EU-countries + Switzerland
– All Eastern EU-countries
– Middle East
– Far East
– Central America
– South America

Scope of business:

Market Sectors:

* Advertising / Public Relations
* Automotive
* Financial Services
* Food
Healthcare / Pharmaceutical

Agriculture
Beverages
Charity / Non-profit
Chemicals
Confectionery
Consultancy
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Energy / Utilities
Fragrance Industry
IT / Software / Hardware
Legal / Lawyers
Logistic / Mail / Transportation
Media / Entertainment
Petrol / Oil / Gas
Public Sector / Government
Retail / Wholesale
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure

Research solutions:

* Advertising Research
* Brand Research
* Customer Satisfaction Studies
* Omnibus
* Tracking Studies

Business-to-business
Consumer Research
Concept Testing
Demographic Research
Employee Research
Ethnographic Research
Image Studies
International Studies
Media Testing
New Product Development
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Product Testing
Segmentation Research
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Statistic Analysis
Usage & Attitude Studies

Research
services:

Desk Research

Quantitative

PAPI
CAPI
CATI
Mail
Online

Qualitative
Focus groups
in-depth interviews
Recruiting